Simple Tips to Optimize your Facebook Page for Search Engines (SEO)
When people search for keywords related to your brand in search engines, you want to link to show up right at the first page of results. How can your link show up in the top ten results, not in the top 100?
Search engines may have different algorithms for ranking social pages, however there are simple and effective ways to improve your Facebook fan-page on Google and other search engine result pages. Since Facebook is such a strong site by itself, applying a few of these best practices to your fan page will greatly improve the ability of the search engines to crawl and index your page and rank it for your keywords in the search results.
Why should you care about the rankings of your fan page? Higher rankings in the search engines means more visibility for your fan page, more visibility means more clicks to your fan page, which can push your customer along the sales cycle into the awareness or action stages. Your fan page works in sync with your website also because in the search results pages for your keywords, you want to dominate the screen with your own web properties. Facebook is probably your strongest social profile on the web, so let’s get started with the top Facebook page SEO tactics: