Social Media Marketing Specialist – Online Jobs
If you’re an avid user of Facebook, Twitter, or Instagram, then you know how quickly a topic can trend from day to day. What’s amazing is that those very trending topics can have a huge impact on businesses and the profits that they make. Riding the coattails of a trending topic is a common practice for many businesses today, but sometimes those very businesses struggle with how to get their message out to the masses in a fun and engaging way. That is where the social media marketer comes in.
Social media marketing is the concept of bringing website traffic (and customers) to your site by using various social media platforms to engage an audience. Think about a popular video that you’ve recently seen on Facebook or Twitter; did you ever look to see who posted the video, or if they had more videos available on YouTube or their personal website? If you clicked on the poster’s link that was attached to the video you watched, then you did exactly what the owner of that video wanted you to.
So how can you apply these principles to a successful occupation as a social media marketer? If you’re already familiar with social media platforms, then it’s actually a lot easier than you may be thinking.
1) Know your market. The most important part of social media marketing is knowing what type of audience that you’re trying to engage. If you’re working for a client that wants to bring in traffic to their wheelchair website, then you probably don’t need to post Johnny Knoxville’s latest “Bad Grandpa” outtake with a tag inviting customers to check out Steven’s Senior Care Products. Marketing like that just won’t fly.
2) Know your medium. This basically means that you need to be as familiar as possible with each social media platform that you’re using. If you’re posting for a client to Facebook, you may want to keep your posts between 10-15 PER WEEK. Posting a dozen links a day on Facebook is a good way to get your material blocked by users. Twitter, on the other hand, is a different animal, and posting a dozen times a day (peppered throughout, of course) is actually a good thing.
3) Post a lot. If you’re trying to draw traffic into a client’s website, then you’ll have to be the loudest screamer in the crowd. Twitter feeds update every second, and it’s easy for posts to get lost in the mix. Facebook is no different, so every time you put your marketing material out there, make sure it gets the attention it needs. Don’t get overzealous, though; posting too much can cause users to ignore your posts altogether. That’s why it’s important to…
4) Post quality content. In any type of marketing the content is the king. You know your audience, their age group, their desire for certain service or product. The content that you create can be text based, voice, video or a mix; sometimes just a photo or an illustration. You may only get one chance to connect to your audience so the content should be attractive, appealing, engaging, have a short and clear message, and stays in their mind. Remember, content is the king.
Social media marketers are vital to today’s marketing strategy. Most Americans that have a Facebook, Twitter, or Instagram account check those accounts daily, which means that social media platforms have to be utilized for businesses to succeed. You can make a great living using your familiarity with these sites to turn profits for businesses and companies around the world. Social media marketing can be a fun and engaging career choice for creative minds that love to draw an online crowd.
Job Summary: Social media marketing
- Suitable for age range: 16+ years old.
- Safety and security: Minimum safety and security risks when working in-home. Standard security precautions should be observed when working online, as well as with clients around the world.
- Can improve your: Social skills, creativity, and marketing skills.
- Can continue as a career? Social media marketers are usually just one part of a broader marketing career in the 21st century.
- Required soft skills: Ability to deliver clear messages to an online audience.
- Required hard skills: Ability to work with all forms of social media platforms, to engage audiences around the world, to pick up on trending world topics and find ways to use those events to bring traffic into clients’ websites. You need to have a general knowledge about SEO.
- Resources and network:
o Entrepreneur.com – Social Media Marketing News and Topics
o Shopify.com – 12 Marketing Strategies to Increase Your Online Sales
o Forbes.com – Top 7 Social Media Marketing Trends… 2014
- Where & how to find one? Social media marketers are people that are in demand right now. Virtually every company with an online presence (which should be most successful companies) has to have social media marketers to keep their brands on the minds of customers. Try searching online for marketing jobs on sites like Monster and indeed.com, as well as using LinkedIn to your advantage. Companies are always looking for talented marketing help by posting jobs as well as networking on social media platforms.
- Estimated pay: According to Salary.com, a social media analyst makes a median annual salary of $52,330. According to the same website, a senior social media analyst can make over $70,000 per year, making this field one worth getting into.