Simple Tips to Optimize your Facebook Page for Search Engines (SEO)
When people search for keywords related to your brand in search engines, you want to link to show up right at the first page of results. How can your link show up in the top ten results, not in the top 100?
Search engines may have different algorithms for ranking social pages, however there are simple and effective ways to improve your Facebook fan-page on Google and other search engine result pages. Since Facebook is such a strong site by itself, applying a few of these best practices to your fan page will greatly improve the ability of the search engines to crawl and index your page and rank it for your keywords in the search results.
Why should you care about the rankings of your fan page? Higher rankings in the search engines means more visibility for your fan page, more visibility means more clicks to your fan page, which can push your customer along the sales cycle into the awareness or action stages. Your fan page works in sync with your website also because in the search results pages for your keywords, you want to dominate the screen with your own web properties. Facebook is probably your strongest social profile on the web, so let’s get started with the top Facebook page SEO tactics:
1. Customize your Facebook page’s URL
After your page has 25 likes, you can claim your vanity URL for your brand. This vanity URL means that it will be easier to remember the Facebook page’s URL when talking to customers or adding to advertisements. Additionally, having an optimized URL has SEO benefits as well, as an optimized URL gives the search engines a clearer metric to know what the Facebook page is about.
Select your page name from the drop down and you can change the URL (username).
2. Optimize your Brand (or Company’s) Name
The Facebook page name should be your brand or company name and nothing else. Avoid stuffing in keywords or extra text. This is not the place to add your targeted keywords or special offers. This is where you promote your brand. Usually a good brand name is short, inspiring, cute and memorable. When users are taking that second to decide whether to like your page or not, the page title makes a huge difference.
3. Pick Right Logo and top banner
One image works as 1000 words. Be picky in designing your logo. The logo can be uploaded into the small square to the left hand side. Also you can upload a front page image that will be the background of your logo. Be professional in picking these two images. Pick few and show to people and see what they think. The one you fall in love may not be the one that stays in people’s mind or the one that represent the product or the service you want to promote.
4. Fill out your Info Thoroughly
Make sure you thoroughly fill out the information about your page and add in descriptive keywords. This section offers a lot of opportunity for your Facebook page search engine optimization. Depending on whether your page is for a brand, company, or artist, these fields will change slightly. Write informative, descriptive copy that highlights the best of your brand and includes a few keywords that you want to be found for.
5. Link to your page from around the web (Backlinks)
Encourage users to follow your Facebook page with a link from your website
The more links coming into your page from other websites (backlinks) around the web, the more authoritative Google will think your page is. You can influence this by linking to your fan page from your website and any other social accounts you have. Examples of this would be your Twitter account, Google+ account, LinkedIn profile, Quora profile, and any niche social sites such as Etsy. You can also guest post on blogs and get a link back to your website and Facebook page.
6. Encourage internal Facebook links to your page
Remember, in today’s competitive Internet marketing, the content is King. You need to develop content and post quality ones on your Facebook fan page. Internal links from Facebook fans and their profiles are important as well. Call to action questions in your status, by using polls to survey your fans, and by sharing exclusive photos and videos that encourage comments. When search engines crawl your Facebook page they will take into account the social interaction with your page from other Facebook users as a positive ranking signal.
Above all, Facebook SEO is about making sure your page represents a solid brand that people want to like and interact with because of its sheer awesomeness. The above methods are important to give your page a boost in the rankings, but it must go hand in hand with a solid product/service and great engagement with your fan base.
Read more on this blog about how to build a brand and how to start with a marketing plan (coming soon).