9 Ways to Improve Your Facebook Page for SEO

Facebook is known as a great tool for the branding of your products or services. Here are 9 ways to improve your Facebook Page for SEO that could have a positive impact on your brand awareness.

1 – Keywords in your URL (Facebook username)

Once you’ve got 25 fans you can apply for your username (also called a Facebook vanity URL). So if the URL for your Facebook page is currently something dreadful like www.facebook.com/your-page-name-12789645$%^ then you need to register your username quick smart. Quite often what’s best for SEO isn’t what’s best for people (ie: your customers).

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How The New Facebook Search Is Different & Unique From Google Search

How The New Facebook Search Is Different & Unique From Google Search

With a typical Google search, the objects we search for are Web pages, with the connections (or graph) that help determine the pages that rise to the top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.

With Facebook Graph Search, the objects we search for aren’t Web pages but instead virtual representations of real world objects: people, places, and things. The connections are primarily Facebook Likes. Did such-and-such a person like a particular photo? A particular doctor? A particular restaurant? Those likes are the ties that bind the information in Facebook together.

If you want your Facebook fan page to be more visible then you need to:

a. more connected to other pages and groups through Likes
b. received more comments on your postings (called engagement in fb vocab)
c. have more of your keywords used in your postings, and the comments you post to others’ posts.

You may also like this article that is about how to make your facebook page more SEO friendly.

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How to Optimize your Facebook for Search Engines (SEO)?

facebook-seo-search-optimization-ejobs-tips

Simple Tips to Optimize your Facebook Page for Search Engines (SEO)

When people search for keywords related to your brand in search engines, you want to link to show up right at the first page of results. How can your link show up in the top ten results, not in the top 100?

Search engines may have different algorithms for ranking social pages, however there are simple and effective ways to improve your Facebook fan-page on Google and other search engine result pages. Since Facebook is such a strong site by itself, applying a few of these best practices to your fan page will greatly improve the ability of the search engines to crawl and index your page and rank it for your keywords in the search results.

Why should you care about the rankings of your fan page? Higher rankings in the search engines means more visibility for your fan page, more visibility means more clicks to your fan page, which can push your customer along the sales cycle into the awareness or action stages. Your fan page works in sync with your website also because in the search results pages for your keywords, you want to dominate the screen with your own web properties. Facebook is probably your strongest social profile on the web, so let’s get started with the top Facebook page SEO tactics:

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