Blogging as a Career – How to make money from blogging?
Blogging can be a fun way to express your daily musings to the world, but did you know that some people actually make a living while blogging on the Internet? Blogging online is by no means a get-rich-quick scheme, and building a reputable online presence can be quite a challenge. But if you have the right attitude, remain focused, and continually build up your online presence, then you could be well on your way to earning yourself the title of blog writer extraordinaire.
A blog is basically a website that is set up like an online journal, with entries that are posted periodically and are usually in chronological order. Blogs cover a wide variety of topics; from cooking and housekeeping tips to sports and current events, blogs can literally be about anything. Websites like WordPress and Blogger allow people to start their own blogs where they can write about anything they want to. So how does all of this turn into profits for a person looking to monopolize on blogging?
Let’s take a look at the typical moneymaking blog structure. First, a blog is created. Let’s pretend for a moment that a skydiver wants to create a blog about skydiving. The skydiving blogger posts updates about skydiving news and events periodically, but it’s never anything interesting enough to generate a lot of page views, called “traffic,” per month.
Then one day something miraculous happens. The skydiver has a near-fatal experience during a jump when his parachute malfunctions. He struggles desperately for what seems like an eternity to get his chute open as he plummets towards the earth… two thousand feet… one thousand feet… finally, at the last possible moment the chute opens, bringing the vigilant jumper safely to the ground. And it’s all caught on tape.
After uploading the video of his experience to his blog, the amount of visitors to his page literally skyrocket overnight. It’s not long before everyone is checking out his blog, which in turn is generating enough traffic to catch the attention of advertisers. Now this blogger is making money. Traffic plus advertising revenue equals profits. That’s blogging 101.
But what if you can’t generate that kind of traffic on your own site? There is another approach to making money while blogging, and that is to contract yourself out to various blog owners. A lot of website owners have already established their online presence, but occasionally struggle with filling up their pages with fresh material on a daily basis. In other words, they’ve got the traffic, but what they need is a steady stream of content. That’s where you come in.
Checking out websites like Elance, Odesk, and PeoplePerHour is a good way to find blog owners who are willing to subcontract work to bloggers like you. You can also network with local business owners in your community to see if they’ve already got blogs for their businesses set up. If they don’t, then you could make a nice business out of being your community’s go-to blogger.
There are several ways that you can make money as a paid blogger. Building your own website and blogging on your own is a long-term goal that has obvious benefits, but don’t be surprised if you don’t get rich overnight. Getting paid to blog for others will give you great experience in writing about a variety of different topics, which will in turn make you a better all-around blogger. And the better you get at blogging, the more likely you are to be cashing in checks for it.
Job Summary: Blogging
- Suitable for age range: 12-99 years old.
- Safety and security: Minimum safety and security risks when working in-home, yet online safety precautions should be taken to avoid identity theft, computer viruses, etc.
- Can improve your: Social skills, marketing skills, writing and grammar skills
- Can continue as a career? Managing your own blog can lead to a substantial full-time income when a lot of hard work is combined with a little bit of luck. Blogging for others is also becoming quite popular, and can lead to a steady stream of income from a variety of different sources.
- Required soft skills: Ability to write coherently, to convey an interesting message and to put it all online.
- Required hard skills: Managing a blog’s formatting and appearance, troubleshooting technical issues, grammar skills, creative writing skills
- Resources and network:
o WordPress – start your free online blog today!
- Where & how to find one? If you plan on blogging on your own website, then try creating a free WordPress or Blogger account and go from there. If you want to blog for other people, you can look online through sites like Elance and Odesk to find people that are willing to pay you to blog. Offline resources may include local business owners, church groups, or anyone else that may benefit from hiring a blogger for their website.
- Estimated pay: Bloggers that blog on their own websites get paid with advertising revenue from third-party companies. The more traffic they can generate to their site each month, the more they’ll get paid. The industry average today per CPM (cost per thousand readers) is around $2-$3, so unless you’re getting hundreds of thousands of views each month, you won’t be making a living. However, working for other people as a freelance blogger will allow you to hone your skills while getting paid for each job that you take, building your portfolio and growing your reputation as a reliable blogger.