Facebook is known as a great tool for the branding of your products or services. Here are 9 ways to improve your Facebook Page for SEO that could have a positive impact on your brand awareness.
1 – Keywords in your URL (Facebook username)
Once you’ve got 25 fans you can apply for your username (also called a Facebook vanity URL). So if the URL for your Facebook page is currently something dreadful like www.facebook.com/your-page-name-12789645$%^ then you need to register your username quick smart. Quite often what’s best for SEO isn’t what’s best for people (ie: your customers).
The people-first approach is to have a short, memorable username using just your company name. This makes it easier for Facebook users to remember and find you when typing in your URL directly, and also looks better when you promote your Facebook URL, such as on your business card or in your email signature. So if your company is a restaurant called ‘Joes’ your page might be called Joes and you’d want to register www.facebook.com/joes taking the people-first approach. However, the SEO-first approach would be to add 1 or 2 targeted keywords to your username as well.
2 – Pick a page name and stick to it! Unlike your username, you can change your Page name providing you have less than 100 fans. Most companies are best to pick a name that matches the name your customers know you by to make it as easy as possible for people to find you using Facebook search. Your page name does not have to match your username. You could have the page name ‘Joes’ and the username www.facebook.com/joesrestaurant for example. Don’t be tempted by a generic keyword username like ‘travel’ or ‘real estate’ however, as Facebook’s goal is for Pages to genuinely represent a business, brand, person etc and Facebook has disabled generically named Facebook Pages in the past. Keep in mind if you do have good reason to change your page name (such as a change in your trading name) this will cause actions you’ve taken under your previous Page name to go to waste, so changing your Page name should be avoided so you don’t harm your SEO.
3 – Pay attention to your ‘about’ box. When you complete the information on your Info page, pay special attention to what you put in the ‘about’ field. Although you can write more, fewer than 75 characters of what you type into the ‘about’ field will show on your Wall view. It’s those characters that you need to make count both for SEO and for your fans, who see your Wall more often than any other page. For most companies, the smart approach is to include your primary keyword/s and a link to your website (if room allows). Others may prefer a phone number or email address.
4 – Optimise your Info page. The info page is another opportunity to include your keywords and important links. Depending on the type of page you registered, exactly what the fields you can complete on your Info page will vary. TIP: If you have a field that just doesn’t match your company, just leave it blank. Info page fields with no content won’t show at all for your fans, so don’t worry about leaving irrelevant fields empty. Of course the more complete your Info page the better. So for all fields that are relevant, go ahead fill them out with your keywords in mind. Also include links to your key websites and profiles outside of Facebook as well as any particularly important page on those sites, such as your website your blog the direct link to view your products or services page on your website a link to your contact page your twitter profile your LinkedIn profile and so on. Adding your local address and info improve your indexing.
5 – Use your keywords in your status updates. Every status update you add should include at least 1 of your keywords that also relates to the content you’re sharing. For example, a lot of the content I share on Orchid’s Facebook Page links to our blog articles. Instead of just putting the link in a status update, however, I add a short sentence or two to serve as a description of why I think our fans would get value from following the link. Here’s one example of a recent update where I shared a link to a blog article and the snippet text about the link uses our keywords, in this case, ‘website design’ was my primary keyword and the update read “Website design & usability tips: Is top navigation or left navigation better?”
6 – Avoid the Facebook content trap. You want to use your Facebook Page to drive traffic to your website or blog, so don’t fall into the trap of putting your full content solely on Facebook. You’re better to link from Facebook to the content source, bringing your fans one step closer to your website (our blog links to our website for example), and therefore one step closer to becoming a customer/repeat purchaser / joining your email database etc. This also helps build links to your website and blog for double the SEO value.
7 – Optimise your photos. When you add photos to your Facebook Page, always add a caption describing the photo that also includes your relevant keywords. Whenever possible, include a link in the caption to the most relevant page on your blog or website. This builds links and also moves more fans that important step closer to your website to become a customer.
8 – Add a Facebook Like box. We’ve covered multiple ways to get more links from your Facebook page, however, links to your Facebook page are also a factor of SEO to help your Facebook Page rank improve. By adding a ‘like’ box (also called a ‘fan box’ ) to your website and blog, you’ll not only get more likes – because people don’t have to leave your site to like you on Facebook – you’ll also create more inbound links to your Facebook page.
9 – Encourage interaction. When fans comment and like the content you add to your Page, Facebook links their name to their profile page. That means Google sees more reciprocal links between your Page and your Page’s fans, improving the SEO value of those links. 14 – Get more fans! Every time someone likes your Page, that’s another link gained. More fans mean more links and that means more SEO love.
What to go even further?!
Also, while you drive traffic to your facebook, it would be pity not to monetize it. A simple and fast monetization is to get a Shopify account set up and start selling your products online. Opening an account and setting up your shop on Shopify is 100% free and doesn’t need a credit card.